How Matching Gifts Can Signal Bigger Corporate Sponsorships

How Matching Gifts Can Signal Bigger Corporate Sponsorships

/in /by

TL;DR

  • Matching gift data can reveal more than incremental revenue. It can point to future corporate champions already inside your donor file.
  • A donor who submits a match has already crossed the hardest bridge in fundraising (trust) and has already learned something real about how their employer’s giving process works.
  • The strongest champions aren’t always the most senior employees. Look for commitment and willingness to advocate over title.
  • The path runs in four steps: spot the signal, study the donor, earn the conversation, then explore the company together.

Every nonprofit knows that a matching gift can double a donor’s contribution, but fewer organizations recognize what else that gift can reveal. Hidden inside your matching gift report may be an employee who can introduce your organization to colleagues, help you understand a company’s real priorities, or eventually connect you to the people responsible for corporate giving.

Matching gift data isn’t only fundraising data. It’s relationship intelligence, and most organizations have more of it than they realize. That’s just as true for a two-person shop as it is for a large multi-state organization. If anything, smaller teams often have the edge here, since closer donor relationships make it easier to notice who’s already invested.

The donor has already raised their hand for your mission, so the question worth asking isn’t simply how to secure another match. It’s whether this person could become a champion for your organization inside their company. I learned that shift the hard way, on a Zoom call with a handful of modest matching gift donors from a single employer, which became one of the most useful lessons I’ve had in years of trying to build corporate relationships the slow way.

Still working out how to identify eligible matches in the first place? Equipping your team with the right matching gift software is a good place to start. This article picks up from there: what to do once you’ve found the donor.

Why Matching Gift Donors Make Strong Champions

A matching gift looks like generosity. Look closer, though, and it’s proof of something more useful: commitment. The donor didn’t just give. They took an extra step to increase the value of that gift, which usually meant logging into an unfamiliar corporate portal, finding the right process, and following it through.

That effort tells you three things:

  • They’ve already crossed the hardest bridge in fundraising. Deciding to trust you is usually the slow part, and they’ve already decided.
  • They already understand a piece of how their company’s philanthropy works. They may have never met anyone in community relations, but they know at least one door into the building.
  • They’ve already advocated for you once. Submitting that match meant putting your name in front of their employer and asking the company to back it. Small, but real.

None of that guarantees they want a bigger role. A donor who’s given consistently for five years and completed every available match may be a far stronger candidate than an executive who wrote one large check and moved on. That’s exactly why title is a weak filter here, and commitment is a much better one.

What the Data Shows

The instinct behind this (that a matching gift donor is unusually engaged) isn’t just a feeling. A few numbers back it up:

  • The median employee participation rate in matching gift programs is just 10%, according to America’s Charities. Most eligible employees never submit a match at all, which means the ones who do are already an unusually engaged minority, not a typical donor.
  • Separately, an estimated 78% of donors don’t know whether their employer even offers a matching gift program, per Double the Donation’s own aggregated data. If a donor found out, figured out the process, and followed through anyway, that’s a real signal of initiative, not luck.
  • On the corporate side, roughly 90% of Fortune 500 companies now maintain Employee Resource Groups, a figure Forbes’ Human Resources Council traces back to McKinsey’s research. That’s relevant here for a simple reason: a matching gift donor who’s also active in one of these groups already has a second, informal channel into the company that most fundraisers never think to ask about.

None of these numbers tell you who your specific champion is. They do tell you that noticing a matching gift donor at all puts you ahead of where most organizations start looking.

The Four-Step Champion Path

The path from matching gift donor to corporate champion doesn’t begin with a sponsorship request. It begins with recognition.

Step 1: Look for the Pattern, Not the Gift

Start with your matching gift data and look past individual gifts for patterns:

  • Which companies show up more than once?
  • Which donors have given consistently for three years or longer?
  • Are any of them also active in payroll giving or volunteer grants?

A single match might be a coincidence. A cluster of donors from the same employer usually means the relationship already exists; it just hasn’t been recognized yet, and often, these opportunities sit closer than they look. It’s exactly what led to the Zoom call I mentioned above: a small, unremarkable-looking cluster of matching gift donors from one regional company, none of them major givers, that turned out to be worth far more attention than their gift sizes suggested. Eighty of them, in the end, once we pulled the list and looked at it properly. That number had been sitting in our database the entire time, waiting for someone to notice it.

Step 2: Study the Person, Not the Title

Once you’ve found a prospective donor, resist the urge to ask for an introduction right away. Look at their history with your organization instead:

  • How long have they been giving?
  • Have they volunteered or attended events?
  • Have they ever said anything about why your mission matters to them?

Seniority can be useful context, but it shouldn’t dominate the analysis. A mid-level employee active in an employee resource group and sincerely invested in your cause is often a far better candidate than a vice president who gives once a year out of habit. That’s the whole idea behind the line worth remembering here:

Executives approve. Champions initiate.

Your first goal isn’t a corporate gift. It’s finding the person confident enough to move an idea forward before anyone senior has signed off on it.

Step 3: Earn the Conversation

At this stage, start the conversation the most natural way you’d with any other donor: express gratitude and show interest, not an agenda or an elevator pitch. They’ll feel the difference immediately. (If “don’t pitch” as an approach still feels unnatural, this piece on replacing the pitch with a real conversation walks through what that sounds like.)

Scripts you can use:

  • “You’ve been with us for years now, and you’ve matched pretty much every gift along the way. I’d love to thank you properly and hear what’s kept you connected.”
  • “We’ve noticed a few people from your company support our work. Do you know each other? Can we explore this connection further?”
  • “How did you connect with our mission?”
  • “How would you like to be thanked or involved going forward?”
  • “Does your company encourage volunteering, or are there employee groups connected to causes like ours?”

Note that none of these ask for access. You are there to establish a real connection, not to ask for introductions. Let them offer you that, only if it comes up naturally.

Step 4: Explore, Don’t Sell

Once a donor shows real interest, you can decide together what direction this can grow in. Instead of handing them a sponsorship menu, you can begin exploring with your donor important information that will help you understand where the relationship might go:

  • Identify relevant employee groups
  • Understand the company’s real priorities
  • Learn the timing of workplace giving campaigns
  • Find out whether volunteer grants are available
  • Figure out who inside the company is worth talking to next

If the conversation organically turns toward a formal grant, this corporate grant database roundup is a useful next stop.

Scripts for this stage:

  • “If we wanted to become a stronger community partner for your company, where do you think we should start?”
  • “What should we know about your company’s culture, and how can we match with what your company already cares about when it comes to nonprofit partnerships?”

Notice what these questions do: they invite the donor to think with you, not feel like they’re working for you. That’s the beginning of ownership.

This nuance matters: a proposal creates pressure; a shared exploration creates ownership. You don’t want a champion who just passes along your materials. You want a champion who helps you shape the opportunity and points you toward the people most likely to move it forward.

Five Ways to Lose a Champion

1) You make an ask before even establishing a relationship. A donor agrees to a conversation, and within minutes you ask about sponsorships or introductions to the CSR team. This ruins the opportunity, making this critical first conversation feel transactional and disingenuous. Let the first meeting do only what it should: help you understand why they care.

2) You chase decision-makers instead of champions. The industry advice is to find the person with the biggest title, the decision-maker. In this case, though, most corporate partnerships begin because someone inside the company cared enough to move an idea forward long before senior leadership ever weighed in. The employee who connects people or runs the volunteer sign-up sheet (the glue person, not the org chart’s top box) is often worth more than the title above them.

3) You treat the first opportunity as the finish line. A matching gift, a volunteer shift, a single sponsorship: use these to build momentum, and think of this as an ongoing relationship that grows with every touchpoint. Corporate partnerships rarely grow because you had a perfect elevator pitch; they grow because every positive experience gives someone a reason to stay engaged.

4) You never define what success looks like. Plenty of organizations invest real effort into an event or a campaign and then simply move on, without deciding what should happen next:

  • Three new employee conversations?
  • An introduction to an employee resource group?
  • A meeting with community relations?

Define that before the activity happens, and the follow-up is obvious. If you skip it, the momentum you built disappears without anyone noticing.

5) You assume silence means no. Corporate timelines rarely match nonprofit ones. Budgets shift, committees meet quarterly, and community investments are often decided months before anyone announces them. Just because someone hasn’t responded, or went quiet for a couple of months, doesn’t mean the interest isn’t there. Often, the reasons are much more ordinary than we assume: bad timing, a full plate, or they’re simply waiting to hear back from someone else at the company first. Keep thanking, keep sharing your impact, and stay in touch. Relationships like this tend to grow before they ever look like they’re growing.

Three Doors That Are Already Open (If You Know to Look)

An engaged champion rarely thinks only about matching gifts. Once they’ve decided to advocate for you, they usually start noticing opportunities you’d never see from outside the company, and as trust grows, three other doors tend to open on their own.

#1: Volunteer grants. Many companies fund employee volunteer hours through Dollars for Doers or similar programs. Your champion can help colleagues discover those opportunities while deepening their own connection to your mission.

#2: Employee Resource Groups. ERGs are one of the most overlooked opportunities in corporate partnerships. Your champion may already belong to one, and a single conversation with an ERG leader can introduce your mission to dozens of employees who already care about related issues.

#3: Workplace giving campaigns. These can be a powerful way to engage more new internal champions and to show the company that you’re a partner their employees genuinely value, which can later translate into larger opportunities. If a full campaign feels like the right next step, this guide to matching gift campaigns that work has useful examples worth adapting.

Your First Steps

This week

  • Pull your matching gift report and look for clusters of donors from the same company
  • Flag anyone who’s given consistently for three years or more, or who shows other signals like volunteer grants or payroll giving
  • Cross-check a few names on LinkedIn to see if they’re active, and note anything worth mentioning when you get in touch
  • Choose one donor and start the conversation

This month

  • Meet with that donor, and listen more than you speak
  • Look for shared interest before you look for opportunity
  • Ask how their company engages with the community, and let the conversation widen naturally
  • Decide together whether a next small step makes sense. If it doesn’t yet, that’s fine; check back in a few months

Your first success doesn’t need to be funding for a program or a sponsorship for an event. Sometimes it’s simply discovering that someone inside the company genuinely wants to help, and that’s usually how the longer partnerships start.

Frequently Asked Questions

Should I contact the CSR department first? Not necessarily. Learn from your internal champion first about the corporate culture, priorities, and ways to partner with nonprofit organizations. This, along with the relationships you’ve built, is the strongest indicator of success once you get in front of CSR.

What if my matching gift donor isn’t interested in a bigger role? That’s completely fine. Not every generous donor wants to be a champion. Thank them, keep stewarding the relationship, and look elsewhere in your database. Another champion may already be waiting there.

Should I start by asking for a sponsorship? No. You are there to build a relationship and to understand what the company already values and how you align. Sponsorship is just one possible outcome of this relationship; it’s never the opening move. Understand the company first and decide together what kind of partnership makes sense.

What if the company has never funded nonprofits before? It may have, without anyone noticing: every completed matching gift is proof the company has already invested in a nonprofit through one of its employees. The real question isn’t whether it believes in community investment. It’s whether it’s ready to deepen that investment with your organization specifically.

How many matching gift donors do I need to have before approaching a company? There’s no set number. One highly engaged employee can be enough to start learning from, and several donors from the same company simply give you stronger evidence that momentum already exists.

Do I need to run an event to make this work? No. An event can help, and it’s what pushed our own Zoom call into being, but it’s not the mechanism. The mechanism is the conversation. You can run this entire process through a single phone call with a single donor and never touch an event. What you need is a real point of contact and a real question, not a room full of people.

Can this approach work for a small nonprofit? Yes, and often more easily than for a large one. You don’t need a large matching gift program to have a real signal. You need one donor who’s paying attention.

You’re Closer Than You Think

Most organizations look for corporate partners by prospecting outward: chasing new companies, new contacts, new introductions. Matching gift data offers a different, more natural starting point: sometimes the next corporate partnership isn’t waiting in another database. It’s already sitting inside your donor file, not because anyone offered a sponsorship or promised an introduction, but because one employee already demonstrated something more valuable: commitment.

That’s what I eventually took away from that Zoom call: not a corporate grant, and not even a definite next step at the time, but the realization that eighty people had been sitting in our database the entire time, already connected, already willing, and we’d never once thought to organize a conversation with them until a report forced us to really look. The relationship had been there all along; we just hadn’t noticed it.

Look for commitment instead of companies, and your donor database will start telling a very different story.

This blog post was contributed by Ani Manavyan of Catalina Impact Consulting.

Turning Nonprofit Volunteers into Donors A 3-Step Framework

Turning Nonprofit Volunteers Into Donors: A 3-Step Framework

/in /by

Picture the scene: a corporate volunteer group shows up ready to give back. They spend the afternoon painting walls, packing meals, or sorting donations. Everyone leaves energized about your mission.

But then what happens to that energy? For most nonprofits, the answer is: not much. Once the sign-in sheet gets filed, the momentum quietly disappears. Meanwhile, many of those same volunteers work for companies with matching gift programs, volunteer grants, or payroll giving benefits they never even knew they qualified for.

We discussed this overlooked opportunity during a recent webinar hosted by Double the Donation and Omatic Software on The Data-Driven Volunteer Revolution. The core message? Volunteer hours aren’t just a service metric anymore. They’re a fundraising opportunity hiding in plain sight. Yet most organizations don’t have the data strategy to harness it.

The Problem: Disconnected Data Leads to Missed Engagement and Fundraising Opportunities

Nonprofits have more technology available to them than ever before. That’s great! But it also comes with its own set of challenges.

According to Omatic’s 2026 Nonprofit Technology Ecosystem Trends Report data, 70% of nonprofits now use five or more tech tools outside their CRM, up from 62% just a year earlier.

More tools should mean more capability, but for many organizations, it means more data silos. 

To add to the issue, 54% of nonprofits identify incomplete or inaccurate data as a major obstacle limiting what they know about their donors. As Nick Ackard framed it in a recent discussion, “The question isn’t whether the tools are good; it’s whether they’re working together and working for the organization the way they want them to.”

Organizations are collecting more volunteer data than ever, but struggle to connect it to actionable next steps. Supporters remain in the dark about their own eligibility for corporate giving programs, and nonprofits leave money on the table without realizing it.

Step #1: Audit to Know What You Have.

Before changing anything, get an honest picture of where things currently stand. That starts by defining why the effort matters in the first place, whether it’s streamlining operations, deepening supporter engagement, or simply getting more value out of tools you’re already paying for.

From there, evaluate your existing technology and bring the right people into the conversation, including the volunteers themselves, since they’re often the ones generating the data in the first place.

Skipping this step tends to backfire.

“It’s very important to not build these data strategies in the background,” Ackard noted. “One person thinks a tool does one thing, and someone else is using it for five things you didn’t even know about.”

To keep the process from becoming overwhelming, Omatic uses a “5 V’s” framework to scope the work:

  1. Volume
  2. Velocity
  3. Variety
  4. Veracity
  5. Value

Rather than tackling every data source across the organization at once, Ackard suggests narrowing in on one high-value area first. Specifically, he shared: “I love the idea of taking volunteer data first and doing that in a small chunk before trying to tackle your entire data strategy across the organization at once.”

Step #2: Integrate to Make Your Systems Talk.

Once you know what you’re working with, the next step is connecting it. Ackard breaks this process into three parts:

  • Mapping the integration architecture
  • Standardizing the data as it moves
  • Testing continuously to keep up with changes

Mapping starts with a simple exercise: following a single volunteer’s data from the moment they sign up. Where does it need to go? Into an email platform for a thank-you message? Into the CRM for future segmentation? Tracing that full path exposes gaps before they become problems.

Standardization is the step organizations most often skip, and it’s arguably the most important. “Data from different tools rarely speaks the same language,” Ackard explained. Duplicate records, inconsistent name formatting, and mismatched fields quietly erode the value of any integration if you don’t catch them early.

Finally, ongoing testing keeps everything accurate and useful over time, even as systems and staff change at your organization.

Step #3: Communicate and Turn Data into Action.

This is where the revenue opportunity becomes more tangible. With clean, connected data, nonprofits can identify volunteer champions (volunteers who work for companies with matching gift or volunteer grant programs) and reach out immediately. A same-day text or email thanking someone for five hours of service can also point them to a program that multiplies the value of that time, at no additional cost to them.

The same data reveals which corporations are sending the highest volume of employees to volunteer. Instead of a cold outreach to a company’s CSR office, nonprofits can approach those businesses with concrete proof of engagement, opening the door to dedicated partnerships, such as team-building volunteer days or custom matching arrangements.

[Next Steps] Your Nonprofit’s 30-Day Action Plan

Ackard offered a simple way to start getting more from volunteer data:

  • Run your audit. Pull a list of 50 volunteers from the past 12 months and cross-reference them against your CRM. See how many exist as full constituent records and how many have employer data attached. Use the gaps you find as your starting point.
  • Close one integration gap. Don’t try to fix everything at once. Pick a single high-impact data flow, like feeding volunteer hours into your CRM.
  • Send targeted outreach. Identify a volunteer with a known employer and send a personalized message: a thank-you, or a prompt about a volunteer grant. Gauge the response and refine your approach.

Final Thoughts: Don’t Ignore Your Volunteers (& Don’t Let Your Systems Ignore Their Data)

Volunteer data is complex, but it shouldn’t be an administrative afterthought. With the right audit, integrations, and communication, it becomes one of the most reliable fundraising resources a nonprofit has. The opportunity isn’t about asking supporters for more. It’s about helping them unlock money that’s already there.

For more information, check out the following recommended resources:

Double the Donation works with 8,000+ fundraising organizations to grow their corporate giving strategies with automation. See the tools in action here!
Omatic Software has helped over 3,000 nonprofits get more from their data and unify tech stacks. Get in touch at omaticsoftware.com.

How to Engineer a Giving Moment That Maximizes Every Gift

How to Engineer a Giving Moment That Maximizes Every Gift

/in /by

For most nonprofit organizations, the Giving Moment (also known as a Fund-A-Need or Paddle Raise) is one of the most effective elements of their fundraising event:

  • There isn’t an auction package available to win.
  • The gift comes without any vacations, dinners, or experiences.
  • Donors raise their paddles because they believe in the mission and wish to make a difference.

That simplicity is exactly what makes the Giving Moment so powerful.


But a successful Giving Moment doesn’t happen by accident. It needs to be engineered with the same level of planning you give your auctions, sponsorships, and other major revenue sources.

It’s important that you treat the Giving Moment as a primary revenue stream rather than a quick, last-minute program add-on. It’s also important that you consider corporate matching gift opportunities and how workplace philanthropy results in generosity at scale.

When event strategy, storytelling, professional fundraising, technology, and workplace giving work together, one donor’s decision to give can have an even greater impact.

Here’s how to build a Giving Moment designed to do exactly that.

Start Planning Long Before the Paddles Go Up

The best Giving Moments begin months, not minutes, before the auctioneer makes the first ask. We recommend creating a master auction plan, such as our Murad Auction Plan (MAP), a comprehensive document that organizes every detail of your event.

Your plan should address questions such as:

  • What is the overall fundraising goal?
  • How much do you expect the Giving Moment to raise?
  • What are your giving levels?
  • What is a realistic giving goal for each table?
  • Who are your likely major donors?
  • What story will lead into the ask?
  • What will each donation level accomplish?
  • How will guests check in, bid, donate, and check out?
  • What technology and AV support will you need?
  • How will you follow up with donors after the event?

Planning should also include your event technology.

Whenever possible, sell tickets and sponsorships through an event management system and collect accurate guest information before the event. This makes check-in easier and can also improvepost-event fundraising and stewardship.

One very useful piece of information is a donor’s employer. This information may reveal an opportunity to increase the impact of the donor’s gift through a corporate matching gift or another workplace giving program.

Double the Donation recommends collecting employment information from event attendees because it can help nonprofits identify matching gifts, volunteer grants, and other workplace giving opportunities. If you don’t collect it during registration, the organization recommends using post-event follow-up to fill in the gaps.

Learn more: Why Collect Employment Information From Auction and Event Attendees

Give Donors a Reason to Raise Their Paddles

A Giving Moment is not just about asking for money. It’s about showing donors what their money can do. A simple structure we often recommend is:

Mission → Emotion → Ask

First, reconnect guests with the mission. A short video, a testimonial, a beneficiary story, or a powerful speaker can remind people why they came to the event in the first place.

Next, help them make an emotional connection to a specific need. Then, make your appeal.

For example, instead of simply announcing, “Who will give $5,000?” Show donors exactly what $5,000 means:

  • A $5,000 gift could provide ________.
  • A $2,500 gift could make ________ possible.
  • A $1,000 gift could help ________.

Specificity transforms the conversation.

The donor is no longer thinking only about giving away $1,000. They are thinking about the family that will receive help, the student who will receive an opportunity, the animal that will receive care, or the community that will benefit. That connection between gift and impact is essential.

Learn more: How To Effectively Showcase Your Mission & Convey How Money Will Be Used

Make the Giving Moment Feel Like the Main Event

One of the easiest ways to weaken a Giving Moment is to surround it with distractions. Imagine asking someone to make a meaningful $5,000 donation while servers are clearing plates, guests are talking, and people are walking across the room.

Instead, create an environment that shows that this moment matters by:

  • Pausing food and beverage service whenever possible.
  • Focusing the lighting on the stage.
  • Making sure the sound system is clear.
  • Asking guests to turn their attention toward the speaker and auctioneer.
  • Using screens or slides to reinforce the impact associated with each giving level.
  • Working with your AV team beforehand to avoid surprises when the Giving Moment begins.

The goal is to quiet the room to create a shared experience where everyone is focused on the same mission at the same time.

Use a Professional Auctioneer To Maximize Your Giving Moment

A Giving Moment has a rhythm. Knowing when to move to the next giving level, when to pause, when to acknowledge a donor, and when to build momentum takes experience. That’s one reason a professional auctioneer can make such a difference.

Before the event, the auctioneer should learn about the organization, its mission, its audience, its financial goals, and the purpose behind the Giving Moment. The auctioneer should feel like an extension of the nonprofit’s team.

There is also an advantage to having a new voice make the ask. Your executive director, development director, and board members may communicate with supporters throughout the year. During the event, the professional auctioneer becomes another advocate for the mission. The auctioneer also serves as someone who can clearly articulate the need, guide donors through giving levels, recognize participation, and maintain momentum.

Social proof matters, too. When one paddle goes up, another may follow. Then another. A skilled auctioneer knows how to use that energy without making the Giving Moment feel forced.

Don’t Let Matching Gift Opportunities End When the Event Does

A donor raises a paddle and gives $1,000. But that might not be the end of the story. If that individual works for a company with a matching gift program, their contribution may be eligible for additional corporate funding, doubling your event revenue! Yet many donors have no idea whether their employers offer these programs or what they need to do next.

That’s where the right fundraising technology can help.

For example, Double the Donation’s corporate fundraising tools are designed to help nonprofits identify match-eligible donors, provide company-specific information, and guide supporters through the submission process.

When it comes to special fundraising events, nonprofits should prominently promote matching gift opportunities throughout the donor journey before, during, and after to effectively double event revenue. For example, you might:

  • Collect employer information during registration.
  • Include a matching gift search tool on your event or donation page.
  • Mention matching gifts in event communications.
  • Make it easy for donors to determine eligibility.
  • Provide clear next steps after a donation.
  • Follow up with donors who appear eligible but haven’t submitted a match.

In other words, don’t make the donor do all the research. The easier you make the process, the more likely supporters are to take the next step.

Learn more: Matching Gifts + More: Tips for Special Fundraising Events

Follow Up While Donors Are Still Excited

When the ballroom lights come on and the last guest leaves, the fundraising opportunity isn’t necessarily over. Your post-event strategy matters, too.

It’s important to begin with gratitude. Send personalized thank-you messages that remind donors what their contributions are helping accomplish. Reinforce the emotional connection they felt during the event.

Then, be sure to include matching gift information in your follow-up.

Double the Donation recommends reaching donors while they’re still in a giving mindset and following up with eligible supporters who haven’t submitted their requests yet.

You can also encourage donors who didn’t interact with your company search tool during registration to provide their employer’s name after the event. For the best results, keep the process simple and explain why you’re asking; you aren’t requesting another personal contribution. You’re helping them determine whether their employer can maximize the impact of the gift they’ve already made.

Measure More Than the Final Total

After the event, don’t just celebrate the amount raised and move on. Study the Giving Moment. Track specific metrics such as:

  • Total Giving Moment revenue
  • Number of Giving Moment donors
  • Average donation amount
  • Average total giving by table
  • Performance of each giving level
  • New donor participation
  • Matching gift opportunities identified
  • Matching gifts ultimately submitted or received

Then, ask what worked by asking questions, such as:

  • Did one story create a particularly strong response?
  • Did donors participate more heavily at certain giving levels?
  • Did the Giving Moment begin too late?
  • Were guests distracted?
  • Did the technology make donating easier?
  • Were matching gifts and other workplace giving opportunities clearly communicated?

Every event provides you with a wealth of data that has the potential to make the next one even stronger. You just need to know where to look and how to track it!

One Gift Can Be the Beginning of Something Bigger

A successful Giving Moment combines planning, emotion, clarity, technology, professional execution, and follow-up. And workplace giving strategies can help extend the impact beyond the ballroom. For example,

  • The mission gives donors a reason to care.
  • The story gives them a reason to act.
  • The auctioneer helps turn that emotion into participation.
  • The technology makes giving easier.

Don’t think of the Giving Moment as a few minutes in your event program. Think of it as a complete fundraising strategy that begins before guests arrive and continues after they leave. When you engineer the experience from beginning to end and make it easy for donors to take
advantage of opportunities such as employer matching, you aren’t just asking people to give. You’re helping every gift go as far as possible.

Turn Your Giving Moment Into Greater Impact

A successful Giving Moment is about more than raising paddles. It’s about creating a meaningful connection between your donors and your mission. When nonprofits combine thoughtful planning, compelling storytelling, clearly defined giving levels, professional execution, and the right technology that we recommend in this blog, they create an environment where donors understand the need, feel inspired to help, and can give with confidence.

But the opportunity doesn’t have to end when the event does. By incorporating Double the Donation’s workplace giving and matching gift strategies into your pre-event planning and post-event follow-up, you can help donors discover ways to make their gifts go even further.

The most successful fundraising events are intentionally designed from beginning to end. Plan the Giving Moment as a major part of your fundraising strategy, make it easy for every donor to participate, and continue engaging supporters after they leave the event.

Because when you make every moment and every gift count, a single act of generosity can create an even greater impact for the people and communities your mission serves.